The Ask: Relaunch Top 25 All-Stars anchor issue in a digital-friendly format to drive engagement

Target Audience: 

  • Key influencers in the travel industry

Key Components:

  • Individual pages for each agent winner
  • Offerpop gallery for navigation and easy social sharing

Results:

  • Bounce rate down 10 percent versus previous anchor issue
  • Traffic up 36 percent versus previous anchor issue

URL: http://www.travelagentcentral.com/agent-profiles/travel-agents-top-25-all-stars-2014