The Ask: Develop a cover story on social media marketing to position Travel Agent as a thought leader in the space
Target Audience:
- U.S.-based leisure travel agents new to social media
Key Components:
- Interviews with travel agents who are influencers on social media
- Interviews with top social media consultants
Results:
- Launched Travel Agent's "social media pivot," allowing us to sell advertisements through our website's social media channels
URL: http://www.travelagentcentral.com/social-media/social-media-tips-experts