The Ask: Develop Alaska press trip into digital special report that drives engagement on Travel Agent.
Target Audience:
- U.S.-based leisure travel agents selling Alaska
- Consumers interested in soft adventure travel
Key Components:
- On-location video and photography
- Original research with Alaska State Tourism Office
Results:
- Average time on page up 2:06, bounce rate down 13%
URL: http://www.travelagentcentral.com/usa-alaska/how-sell-alaska